Hello! We are Silky & Prithi, the co-founders of Chillosophy. Our vision is to create a platform and environment where women can thrive to achieve their life goals through art form, design and lifestyle. Chillosophy is not just a fashion label but a community of new age, stylised and independent women who seek to curate their lifestyle choices with similar aesthetic sensibilities. A ‘chillosopher’ is not a person who bought and wore our brand but a person who desired the freedom for their self-expression
Chillosophy was borne out of a personal need to have access to elevated essentials without sacrificing comfort. In 2018, Silky Ahluwahlia took a leap of faith and launched into fashion bringing forward her own unique and disruptive view of the industry. Since then Chillosophy has seamlessly (— no pun intended) developed their collections while maintaining their signature minimal patterns, asymmetrical cuts and impeccable hand-woven detailing.
Chillosophy’s work today essentially rests in linking the skills of traditional weavers and dyers spread all across India with those of the craftsmen working in the studio. The collective skills they bring is an accumulation of knowledge passed down through many generations. Eventually resulting in garments that defy trends and seasons, and will be handed down to future generations of independent women.
As a design philosophy, Chillosophy believes that fashion is so much more than what is worn. Everything crafted has a story to tell. The designs and ideas come from the history of womanhood, equality and self-actualization. Hand designed and created, the garments amplify the artistic process and embody sustainable fashion.
These pieces are meant to take you on your individual journey, wherever it is that you seek to go.
MEET THE TEAM
A self-taught seamstress, creative director Silky Ahluwalia has a much more hands-on approach to her designs than a formally educated designer. She finds beauty in the everyday and wonder in the familiar. Her designs are a natural extension of her life and personality — both the process of creating the line and end product are the outcome of an independent nature, a warm-hearted curiosity, and a keen eye for style.
Central to Silky’s design philosophy is the idea of contrasts — think clean sharp pleating offset by soft billowing sleeves. This love of the unpredictable finds its source in fond memories of a rebellious childhood in Daman, a small coastal town in India, where she would channel punk icons like Madonna in contrast to her classmates’ Audrey Hepburns. Chillosophy imitates and evokes visual art, natural sciences, architectural lines; and is shaped by a sober and minimalist aesthetic. Like a beautiful, thoughtfully designed building, Silky’s garments are created to stand the test of time.
Operations Director Prithi Monga joined forces with Silky to lead brand strategy and awareness for Chillosophy. Sharing a deep intuition for fashion and a similar design ideology, Prithi is an energetic and passionate counterpart to Silky’s more dreamy personality. A background in client relations gives her an innate ability to truly listen and connect with people.
Prithi’s contributions have helped the Chillosophy line grow from a beloved local discovery to a globally admired brand. She believes that the purchase of each garment is a personal, thrilling experience that should be treasured. Approaching life with an open heart, positive attitude and an easy laugh, Prithi has been instrumental in developing the duo’s bespoke fashion line.
HEAD OF MARKETING
Jacqui See is the Head of Marketing for Chillosophy. For Jacqui, everything begins and ends with visual identity. An architect by trade, Jacqui’s career has seen her working all across Europe and Asia, on everything from high-profile tourist attractions, to award-winning residential schemes. Her ability to build brand identity from ideation to marketing is one of a pure story-teller. Truly, Jacqui and Chillosophy were meant to be. The intricate detailing and structure of Chillosophy garments perfectly align with her own style and architectural aesthetic. Her campaigns and social media strategy have a fresh and edgy take that has kept the Chillosophy identity unique and authentic. Her work ensures that the brand’s ethos of sustainable fashion is not only heard, it’s accessible.